Cheryl PellegrinoCheryl Pellegrino

Cheryl Pellegrino is senior associate at PCA&CO.  She is a seasoned communications professional with 25 years of hands-on experience as an agency executive and client counselor. She understands how to effectively navigate the ever-changing communications landscape and reach consumers through both traditional and social media.  She has deep expertise in strategic program development, client relations, team leadership and agency management and is skilled in all aspects of communications including account planning, creative, editorial, media outreach, events, crisis management, advocacy relations and social engagement.

During her career, Cheryl’s managed multiple new product introductions, integrated marketing campaigns, strategic partnerships and special events. She’s also handled client situations involving product recalls, lawsuits and corporate protests and has developed thought leadership programs for corporate executives.

Her works spans a variety of sectors including consumer products, retail, food and beverage, health and wellness, fashion and beauty, education, telecommunications and financial services. She’s represented clients  included Unilever, PepsiCo,  iVillage, Novartis, AstraZeneca, Twinlab Vitamins, Church & Dwight, Cablevision, Evenflo Baby Products, Kmart, Party City, TD Ameritrade, Collegiate Funding Services and DeBeers.  She’s also worked with leading advocacy groups such as Susan G. Komen, the March of Dimes and Skin Cancer Foundation.

Cheryl most recently was an SVP in the New York office of Zeno Group where she led the agency’s Speaking Female practice, and has held senior positions at Euro RSCG, Earle Palmer Brown and J. Walter Thompson, all in New York.   Prior to her agency work, Cheryl worked at Seventeen Magazine and the Stamford Advocate newspaper.