Market leaders build brand equity by establishing a clear position in the hearts and minds of their stakeholders — to gain their loyalty and, ultimately, their trust. At PCA & Co. we help our clients define their positioning and message in the context of their market, their competition, their consumers and the environmental factors that drive opinion and preference.

Our marketing programs are strategically designed to engage consumers and influencers through every channel and platform. We create programs to connect stakeholders with the attributes that define brands and the features that set products apart from the competition. We understand what motivates consumer behavior in an ever-evolving world of multiple media platforms, digital communities and communications channels.

Engagement:

  • Consumers
  • Buyers and Specifiers
  • Influencers

Deliverables:

  • Brand Planning
    • Competitive Insights
    • Stakeholder Mapping
    • Positioning and Message Strategy
  • Program Development & ROI Analysis
  • B2B and B2G Marketing
  • Campaign Management
  • Earned Media and Social Marketing