Corporate Reputation

  • Repositioned  a private company emerging bankruptcy. Promoted the new executive leadership and helped successfully extend the company into new markets.
  • Integrated an acquired specialty company into a global Fortune 50 company, including creating a new brand identity and a new positioning to enhance corporate culture, employee retention and recruitment.
  • Re-shaped the image of a foreign-based private equity firm facing opposition from hostile news media, community activists and government officials, enabling the completion of controversial investments.
  • Supported senior management of private and public companies in the successful execution of IPOs, mergers and acquisitions, working with investment bankers, legal counsel, and accounting firms.

Crisis Communications

  • Counseled multiple  client through situations including product recalls, product liability challenges and attacks by consumer protection interests.
  • Established crisis communications and contingency protocols and models for multiple companies and organizations.
  • Directed litigation communications in multiple situations including civil and criminal actions, federal investigations, bankruptcy and restructuring, and product liability cases.
  • Led a community outreach and crisis response program for an electric utility following a serious industrial incident, restoring public confidence by minimizing community and media unrest while managing regulatory and political fallout.

Brand Marketing

  • Developed and implemented brand marketing programs for multiple clients in packaged goods, consumer technologies, consulting services, industrial products, and health care.
  • Led brand planning and positioning engagements for consumer and B2B brands, delivering positioning strategy, brand expressions, and integrated marketing programs.
  • Repositioned and re-launched several technology companies targeting government, business and commercial sales.

Public Affairs

  • Directed successful advocacy campaigns for Fortune 500 companies and trade associations on local, state and federal issues, in the EU and in European markets.
  • Achieved legislative and regulatory victories on issues ranging from taxes to product bans to pharmaceutical formularies and regulatory relief.
  • Directed a successful community and government relations program for a foreign-owned steel company seeking to site new manufacturing facilities in the face of local community, media and political opposition.